![]() Many social media platforms offer robust advertising tools and analytics capabilities. Be prepared for less robust ad tools and analytics Don’t assume from the name of a subreddit that it’s the right one for your Reddit advertising goals. To get it right, you must do your research. This puts a lot of power in your hands but only if you’re selecting the right subreddits for the target audience you’re looking for. With Reddit advertising, you can opt for subreddit-based ad targeting instead of allowing Reddit to target based on its determination of user interests. Each subreddit is managed by different moderators who set their own rules.īecause of that, different subreddits can have different atmospheres, even if they’re related in some way. Reddit itself is organized by subreddits, which are communities that form around topics and subjects. Dive deeper with our four tips to natively market your brand on Reddit. In particular, there is an entire Reddit culture that you should be aware of. ![]() While Reddit has many characteristics that should be familiar to any social media user, the platform is still unique. It sounds simple, but if you want to do well with Reddit advertising, it’s important to be a regular user of the platform to better understand its nuances. The following are seven tips to successfully advertise on Reddit. That means that with Reddit advertising, you have the ability to reach users you might not otherwise reach. Reddit has about 52 million daily active users and about 430 million users who use it once a month. In addition, users can give feedback in the form of upvotes or downvotes that signal a thread’s popularity. The website refers to itself as a “network of communities based on people’s interests.” These communities, known as subreddits, enable members to share images, videos and links as well as comment on existing threads. Reddit doesn’t look like Facebook, Instagram or Twitter, so advertising on the social media platform might feel intimidating.
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